Custom software and AI for growing consumer brands, built around the work your team does by hand every week.
2690 is a custom software and AI implementation agency for growing consumer brands.
We connect your existing tools and build internal applications around how your business works.
10 years in agency + brand operations
12 years in software engineering
Product operations · fictional demo data
A supplier changes the cost. The system routes two approvals and holds release until both decisions are complete.
Try the product demoSee how creative approval connects to a verified live ad.
Looking for another starting point? Browse 77 workflow ideas.
A product detail changes in one tool but not the others. Reports need numbers from three sheets. Approvals get lost in Slack.
That’s operational debt: the manual work and workarounds that build up as your brand grows. We connect what you have and build what’s missing.
Connect the information, decisions, and tools behind the job.
A shared record across the tools involved.
The next action, responsible person, and required approval.
Defined tasks, with human review where needed.
Connect existing tools, improve a recurring process, or build a capability your team is missing.
We agree the scope and acceptance checks, build and test with your team, then hand over the software with training.
Let’s talk about your projectFrom $10,000
Small sprints from 3 weeks.
Larger builds planned for 5–6 weeks; broader systems delivered in phases.
Schedule depends on scope, system access, and timely feedback.
What shapes the scope?Free initial review. Qualified projects get a recommended starting point before paying for a build.
Agreed checks before final payment. You know how we’ll verify the delivered work.
Also available: Prototype to Production Readiness Sprint · from $7,500
Company Brain / HQ Install · from $5,000
Matt brings the brand and agency perspective. Mike brings experience building and operating production software.
Co-founder · Agency + brand operations
10 yearsagency, brand, and SaaS growth & ops experience.
Co-founder · Software engineering
12 yearsbuilding production software at a Fortune 500 company.
Why 2690? It’s the house number where we grew up building LEGO and playing video games. Now we build software together for your brand.
Bring the business context you have. We help work out what is worth building.
No. Describe the problem or what you want your business to be able to do. We ask the follow-up questions and agree a scope before work begins.
No. We keep software that fits. We consider an integration or configuration first, and discuss replacement when the requirements justify it.
No. We use AI where it has a useful role, with checks and human approvals appropriate to the job.
Yes. Consumer brands are our main focus, and we also consider agency, media, and SaaS projects where our experience fits. Agencies can bring us into client projects too.
We test against agreed checks, train your team, and hand over the code and documentation. The scope includes agreed stabilization and support. Ongoing maintenance and new work are defined separately.
Book a call or send a message. No technical brief required.
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